Decathlon which is an International sportswear company originating from France has been operating in India since 2009. Decathlon’s plans of expansion for the year 2024 and later can be considered a good opportunity for prospective owners of franchises in the field of retail sports. This article provides the Decathlon Franchise operating, financial, and economic features, and the franchise’s revenues and costs of a Decathlon store in the year, 2024.

About Decathlon

Decathlon is a global brand operating in the segment of sports goods which was established in France in 1976. The company operates in more than sixty countries, and it started its operation in India in 2009. Since then Decathlon has been on an expansion spree having 127 outlets currently spread across 50 cities in India. The existing brand identity of the company is called ‘sports for all’ due to its cheap and high-quality sports equipment. According to Decathlon Sports India CEO Sankar Chatterjee, the company has executed the strategic plan of investing ₹933 crore in India and opening outlets in 190 cities of 90 more cities in India by 2026.

To know the secret behind the success or know More about Decathlon International Brand. You can check these Books:

Key Details about the Decathlon Franchise

Brand Name: Decathlon

Industry Type: Retail (Sporting Goods)

Number of Outlets: 127 with further expansions expected to reach 190 in 2026.

Franchise Cost: From ₹3 crore to ₹5 crore

Profit Margin: Approximately 10% to 15%

Space Required: 500–1000 sq. ft.

Franchise Agreement: 5 years

Official Website: https://www.decathlon.in/

Why Should You Choose Decathlon Franchise?

Unique Product Offerings

Among the Decathlon products, there are sportswear and sports accessories as well as shoes and equipment for more than 80 types of sport. Through innovation and affordability, the brand guarantees that both the professional sportsperson and the ordinary sportsperson get products meant for him/her. The company’s stock or products in their inventory comprises cycling apparel, hiking products, and swimming items among others.

Raw Material Supply

We, at Decathlon, are fully committed to the ‘Make in India’ campaign. Today, it is 68% while the intention is to make it reach 85% before 2026 because the measure is manufactured locally and is sold in stores in India. This means they are able to have better checks on the quality of the products and the costs involved so that all the stores will be uniform. Moreover, Decathlon has a long-term vision of increasing its manufacturing and procuring local materials that will benefit local and international markets.

Employee Training

Decathlon offers franchisee and employee training which includes aspects such as product knowledge, how to deal with customers, and how the store should be run. It also spends on staff development so that franchisees will have all the ingredients that can make a profitable outlet.

Cost-Effective Business Model

Having a franchise of Decathlon comes with the advantage that is associated with being affiliated with a company that operates internationally. The initial costs are steep, but this model does not include royalties to the franchising firm hence enabling the franchise owners to tap more profit from their effective sales income. The constant consumer traffic is always guaranteed by marketing campaigns and a well-developed brand image which makes this business very profitable for investors.

Digital Expansion

Further, following its strategic plan of expansion, Decathlon is focusing a lot on digital platforms, applications, and websites. It is also relevant to state that these digital tools enhance the satisfaction level of the customers and at the same time contribute to the sales from e-channels. Another significant strength of Decathlon which can be evidenced is that the company’s customer reach is well enhanced through the optimum establishment of an effective online platform where the customers can access the products both physically and online.

Profitability of a Decathlon Franchise

Decathlon provides a very large number of products and the brand is rapidly expanding in India which shows it is a very profitable business

Here’s a detailed look at the potential earnings and profitability of a Decathlon franchise:

Revenue Per Month

A Decathlon store is expected to earn the amount between ₹ 1. 5 crore to ₹ 2 crore per month depending on the store location and traffic.

Gross Profit Margin

The gross margin for a Decathlon store is roughly between 10% and 15%, which means that the store earns revenue from sports equipment, clothing, and equipment accessories.

Net Profit Margin

After taking into consideration some operational expenses including salaries of the staff, rent as well as utilities, research indicates that the net profit margin ranges between 7% and 10%.

Profit Per Month

According to the net profit margin, the owners of franchises can make ₹10 to ₹15 lakh per month.

Return on Investment

Based on the monthly revenue and profitability, Decathlon franchisees can earn back the amount invested within 2 to 3 years of its business making it a long-term investment.

Requirements to Obtain a Decathlon Franchise

Financial Stability: Any prospective franchisee has to have financial muscle to access a minimum of ₹ 3 to ₹ 5 crore to meet initial investment, franchise fee, and working capital needs.

Required Space: The minimum area needed to sell products in a Decathlon store is between 500 to 1000 Square feet. The store should, therefore, be situated in areas of high traffic like malls, business districts, or in proximity to sporting facilities.

Documents Required

• Business Plan
• Identification Proof
• Address Proof
• Legal Documentation
• Franchise Agreement
• GST Registration
• Trade License

Conclusion

In Conclusion, Decathlon Franchise Cost, Profit and How to Get Started in 2024? Thus obtaining a Decathlon franchise is beneficial for investors who are planning to start a retail sports business in India. Hence, for anyone interested in venturing into this highly dynamic but established market, Decathlon alone with its strong brand presence, large product portfolio, and growing growth path standout as a good investment.